CBS-AXA is a business entity registered in 2003. The CBS-AXA Company is focused today on performing qualitative and quantitative surveys in various fields’ market research / general population and business-to-business, social and political polling, media research.
The CBS-AXA established a close partnership with TNS group. TNS is currently the third market research agency worldwide. At the same time, CBS-AXA major shareholder is BBSS (Balkan British Social Survey) of Bulgaria, which is also member of Gallup International Association and TNS group.
The human resources are the CBS-AXA’s most valuable assets. They are professionals with relevant market research experience, trained within the technical assistance programs in Moldova as well as internships in USA, Germany, Poland and Romania.
| 1. | Organization name | CBS-AXA |
| 2. | Legal address | 1st Floor, # 98, 31 August 1989 street, Chisinau MD 2004, Republic of Moldova |
| 3. | Legal status | Ltd. registration number - 1003600136484, Registration date: 22.12.2003 |
| 4. | Telephone/fax | (+373 22) 23 49 87 |
| 5. | E-mail address, web | office@cbs-axa.org, cbs_axa@yahoo.com, www.cbs-axa.org |
| 6. | Director | Ion Jigau |
Fields of Activity
Market studies
Carried out among individual consumers (at the local, regional and national levels) and among businesses, the market studies provide public and private companies with useful information to make the best decisions in the most efficient manner with the available resources.
- Brand management
- Consumer behavior
Audience studies
Carried out at the local, regional and national levels, the audience studies measure the notoriety and the audience of the media; they evaluate the content sent out and its impact.
- TV audience
- Radio audience
- Written press consumption
- Outdoor advertising
- Outdoor media
Social studies
Carried out at the local, regional and national levels, social research provides all organizations and public and private institutions the information they need for their activities.
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Organizational evaluation
Carried out in public and private institutions, the evaluation studies are a necessary instrument for organizational diagnosis, identification of malfunction related to structure and possible solutions to make the activities more efficient.
- Institutional image
- Internal communication
- External communication
- Conflict management
- Human resource management
- Evaluation of organizational structure
Political marketing
Carried out at the local, regional and national levels, the political marketing studies provide the political actors with essential information for the election campaigns, for the establishment of the themes of the campaign and of the candidates, the evaluation of the messages sent to the public and their impact.
- Electoral behavior
- Segmentation of the electoral market
- Design and evaluation of the election campaign strategies
- Design and evaluation of the election campaign products
- Design and evaluation of the election messages
- Management of election campaigns
- Image management (parties and candidates)
Partner Organizations
In the process of service rendering, CBS-AXA’s experts have entered into legal contracts with various international partner organizations from Moldova and abroad. Further on, we present the organizations with which CBS-AXA has recently collaborated:
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Technical Resources
CBS-AXA has the following technical resources for running the project:
| Category | Description of facilities |
| Office equipment | 10 workstations, MS Office 2000 software, SPSS and Excel Software and Capabilities, laptops, printers, photocopier, scanner, telephones, fax machine, Power-point devises |
| Premises | Office in the downtown of Chisinau City |
| Survey network | 18 regional interview experts, 150-250 interview operators depending on research in the whole territory of Republic of Moldova (without Transnistria region) |
| Auxiliary staff | Accountant, secretary |
str. 31 August 1989,
98
oficiu 202,206
MD-2004
mun. Chisinau
/+373-22/ fax: 234987; tel: 203464; 203463
cbs_axa@yahoo.com
www.cbs-axa.org