Centre for Sociological Investigations and Marketing "CBS-AXA"24.03.2010

CBS-AXA is a business entity registered in 2003. The CBS-AXA Company is focused today on performing qualitative and quantitative surveys in various fields’ market research / general population and business-to-business, social and political polling, media research.

The CBS-AXA established a close partnership with TNS group. TNS is currently the third market research agency worldwide. At the same time, CBS-AXA major shareholder is BBSS (Balkan British Social Survey) of Bulgaria, which is also member of Gallup International Association and TNS group.

The human resources are the CBS-AXA’s most valuable assets. They are professionals with relevant market research experience, trained within the technical assistance programs in Moldova as well as internships in USA, Germany, Poland and Romania.

1. Organization name CBS-AXA
2. Legal address 1st Floor, # 98, 31 August 1989 street, Chisinau MD 2004, Republic of Moldova
3. Legal status Ltd. registration number - 1003600136484, Registration date: 22.12.2003
4. Telephone/fax (+373 22) 23 49 87
5. E-mail address, web office@cbs-axa.org, cbs_axa@yahoo.com, www.cbs-axa.org
6. Director Ion Jigau

Fields of Activity

Market studies

Carried out among individual consumers (at the local, regional and national levels) and among businesses, the market studies provide public and private companies with useful information to make the best decisions in the most efficient manner with the available resources.

  • Brand management
  • Consumer behavior

Audience studies

Carried out at the local, regional and national levels, the audience studies measure the notoriety and the audience of the media; they evaluate the content sent out and its impact.

  • TV audience
  • Radio audience
  • Written press consumption
  • Outdoor advertising
  • Outdoor media

Social studies

Carried out at the local, regional and national levels, social research provides all organizations and public and private institutions the information they need for their activities.

  • Poverty and social inclusion
  • Interethnic relations
  • Life quality
  • Gender issues
  • Social assistance
  • Urbanism and territorial management
  • Healthcare
  • Demography and population movement
  • Education
  • Lifestyles
  • Social discrimination
  • Social policies
  • Consumption and cultural practices
  • Civil society and NGOs
  • Work and unemployment
  • Evaluation of the impact of legislation
  • Social communication
  • Community diagnosis

Organizational evaluation

Carried out in public and private institutions, the evaluation studies are a necessary instrument for organizational diagnosis, identification of malfunction related to structure and possible solutions to make the activities more efficient.

  • Institutional image
  • Internal communication
  • External communication
  • Conflict management
  • Human resource management
  • Evaluation of organizational structure

Political marketing

Carried out at the local, regional and national levels, the political marketing studies provide the political actors with essential information for the election campaigns, for the establishment of the themes of the campaign and of the candidates, the evaluation of the messages sent to the public and their impact.

  • Electoral behavior
  • Segmentation of the electoral market
  • Design and evaluation of the election campaign strategies
  • Design and evaluation of the election campaign products
  • Design and evaluation of the election messages
  • Management of election campaigns
  • Image management (parties and candidates)
Partner Organizations

In the process of service rendering, CBS-AXA’s experts have entered into legal contracts with various international partner organizations from Moldova and abroad. Further on, we present the organizations with which CBS-AXA has recently collaborated:

  • United Nation Development Program (UNDP)
  • DFID (UK)
  • Soros Foundation – Moldova
  • Michigan University (USA)
  • World Bank (R. Moldova office)
  • Independent Centre of Journalism (CIJ)
  • European Commission Food Security Programme
  • Coca-Cola
  • Institute for Development and Social Initiatives (IDIS)
  • Grey
  • Institute for Public Policies (IPP)
  • Moldcell
  • International Organization for Migration (IOM)
  • Pro TV
  • BIZPRO Moldova (USAID)
  • Radio France International
  • Transparency International (Moldova)
  • Efes Vitanta Brewery
  • British American Tobacco

Technical Resources

CBS-AXA has the following technical resources for running the project:

Category Description of facilities
Office equipment 10 workstations, MS Office 2000 software, SPSS and Excel Software and Capabilities, laptops, printers, photocopier, scanner, telephones, fax machine, Power-point devises
Premises Office in the downtown of Chisinau City
Survey network 18 regional interview experts, 150-250 interview operators depending on research in the whole territory of Republic of Moldova (without Transnistria region)
Auxiliary staff Accountant, secretary

CBS-AXA S.R.L., I.M.

str.31 August 1989,  98  oficiu 202,206    MD-2004    mun. Chisinau
 /+373-22/ tel: 203464; 203465
cbs_axa@yahoo.com
www.cbs-axa.org.